Hello! I am
Ivy Abraham.
A UX Designer and recent M.S. graduate from Purdue with 2+ years of experience designing for 600+ users across web, mobile, and hybrid platforms. Adept at turning complex problem spaces into scalable, user-centered solutions using both qualitative and quantitative research. Strong foundation in visual design, heuristic evaluation, and tools such as Figma and Adobe Creative Suite.
Open to Work: Looking for UI/UX Designer or UX Researcher roles.
Selected Projects
Blossoms Bookhouse Revamp
Redesigning the website of a renowned book house in Bangalore to incorporate a brand identity that resonates with their legacy.
Grocery Shopping Toolkit for Children
Re-imagining the shopping experience for children as opportunity to instill valuable skills and lessons through a tailored tool kit.
Resonate - With their Voices
Connecting HCI researchers and people with disabilities through a testimonial platform rooted in agency, consent, and transparency.
Research, Design & Tools
UX Research
- Market Research
- Field Research
- Competitive Audits
- UX Audits
- Interviews
- Affinity Mapping
- Storyboarding
- User Personas
- User Flows
- Info Architecture
- Usability Testing
UI Design
- Hierarchical Layout
- Wireframing
- Typography
- Iconography
- Style Guides
- Design System
- Component Libraries
- Protoyping
- Mock Ups
- Micro-Interactions
- 2D & 3D Rendering
- Responsive Design
- WCAG 2.1
- Material Design 3
- HI Guidelines
Qualitative
- Protocol Design
- Survey Design
- Literature Review
- Content Analysis
- Interview Protocol
- Inductive Coding
- Thematic Analysis
- Critical Analysis
Tools at my Disposal
My Journey
Stepping into the world of design
Malaviya National Institute of Technology, Jaipur - India
Growing as a professional
Cozen Architects, Bangalore - India
TRANSITION TO UX DESIGN
Udemy Courses in HTML, CSS & JS
McKinsey Forward Training
Solidifying My Path to UX
Purdue University, West Lafayette, Indiana - US
